USDA Summer Champion Awards

Virginia’s First Lady Dorothy McAuliffe and State Health Commissioner Dr. Marissa J. Levine presented the USDA Summer Champion Awards to representatives from WIC vendors Food Lion, Fresh Market and Grant’s Market for their efforts in promoting the Summer Food Service Program (SFSP). In partnership with the Virginia No Kid Hungry Campaign, The Virginia Department of Health’s Division of Community nutrition helped spread the word that citizens can text the word “Food” to 877-877 in order to find the closest sites that offer a SFSP feeding location. These three vendors promoted the texting service by alerting their customers that they could text to find a meal site. This contributed to a significant increase in the texting service as compared to 2014, and an increase of over 170,000 meals served!