WIC Programs throughout Virginia offer the following core breastfeeding services listed below. Other services may be rendered depending on availability
of staff and resources. Breastfeeding Peer Counselors assist moms by discussing their needs and concerns and providing basic information, support,
services, and referrals needed to help them make educated choices about infant feeding.
Individual and Family Breastfeeding Counseling - is offered to WIC participants before and after the delivery of their infants in a variety of settings
at clinic, home, hospital, or by phone contact. Dads and other supportive persons are
welcome to attend these counseling sessions.
Group Education - is scheduled between individual counseling sessions to provide additional
information and support for pregnant and breastfeeding moms, fathers, and other persons who assist the family.
Alternative Language Support - is available and breastfeeding staff have access to Language
Interpretation Services which provides worldwide language
Pump Loan Program - is a service to assist moms if a pump is needed to help them
achieve their breastfeeding goal. Breast pumps are recommended for establishing or maintaining milk
supply when resolving latch issues, for medical reasons, and for when a mom is separated from her
infant to return to work or school
A pump demonstration, education, and supplies will be provided based on need. Please
contact your local WIC Office for more information about the Pump Loan Program for WIC
Referrals, Resources, and Outreach - are ways breastfeeding staff link participants to other
services outside of the local health district in a collaborative effort to meet needs, to
improve health, and to effectively utilize the limited resources available in the community.
In accordance with Federal law and U.S. Department of Agriculture (USDA) policy, this institution is
an equal opportunity provider.
All materials and information provided are for educational purposes only. As individual situations vary,
we strongly recommend that you consult your physician, lactation consultant, or other healthcare
provider to discuss the options presented on this website.