LOCAL HEALTH DISTRICTS LAUNCH “I’VE GOT YOU COVERED” CAMPAIGN TO PROMOTE FACE COVERINGS

June 8, 2020

Media Contact: Samara Lott, Population Health Planning and Improvement Coordinator, Roanoke City and Alleghany Health Districts, samara.lott@vdh.virginia.gov

LOCAL HEALTH DISTRICTS LAUNCH “I’VE GOT YOU COVERED” CAMPAIGN TO PROMOTE FACE COVERINGS

(ROANOKE, Virginia) – The Roanoke City and Alleghany Health Districts are launching a campaign called “I’ve Got You Covered” to promote public health guidance for using face coverings to protect against COVID-19.

“This campaign promotes the compassionate act of wearing face coverings,” said Molly O’Dell, M.D., Director of Communicable Disease Control for the Roanoke City and Alleghany Health Districts. “Wearing a face covering can help us do the important work of preventing the spread of COVID-19. Together, we can empower our community to continue following the public health guidance to keep all of us safe.”

The virus that causes COVID-19 can be spread when people speak, cough or sneeze while being close to someone else. People without symptoms can share the virus without even realizing they’re ill. Cloth face coverings reduce the risk of contracting or spreading COVID-19, especially when combined with physical distancing and hand washing. They can be made from household items, such as a piece of cloth and rubber bands, a bandana or a scarf.

“Community members are encouraged to take a selfie wearing a face covering, use the hashtag #IveGotYouCovered, and tag a friend on social media” said Kristin Adkins, Population Health Manager for the Roanoke City and Alleghany Health Districts. “We encourage leaders, organizations, media, businesses, and faith communities to support the ‘I’ve Got You Covered’ campaign and promote the message of wearing face coverings. Please contact the health department if you have ideas for partnerships, events or joint promotions.”

Join the movement by reminding others that covering your face while out in public protects those around you. Take a selfie in your face covering, use the hashtag #IveGotYouCovered and tag a friend to let them know you’ve got them covered.

For more information, visit https://www.facebook.com/RoanokeCityAlleghanyHealthDistricts or call ​540-759-2578.