The goal of Virginia WIC (Women, Infants, and Children) is to improve the health of pregnant women, infants and children (under 5 years) through better nutrition and access to health care. The Program provides nutrition education, breastfeeding promotion and support, supplemental nutritious foods, counseling at WIC clinics, and screening and referrals to other health, welfare, and social services. To be eligible for the WIC Program, applicants must meet categorical, residential, income, and nutrition risk requirements.
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In 2004, Virginia WIC implemented the Loving Support Through Peer Counseling, Breastfeeding Peer Counselor Program. Loving Support aims to enhance the continuity of WIC’s breastfeeding promotion efforts by offering mother-to-mother breastfeeding support.
WIC participants are provided WIC benefits each month, and use their eWIC cards at authorized stores and commissary locations to purchase eligible WIC items. The Virginia WIC Program is committed to ensuring that WIC participants have reasonable access to authorized store locations.