WIC Programs throughout Virginia offer the following core breastfeeding services listed below. Breastfeeding Peer Counselors assist moms to achieve their breastfeeding goal by providing basic information, support, services, and referrals needed to help them make educated choices about infant feeding.

Please contact your local WIC Office for more information

Individual and Family Breastfeeding Counseling

Counseling is offered to WIC participants before and after the delivery of their infants. Counseling settings are offered at clinics, home, hospital and /or by phone depending on your local program’s services. Dads and other supportive persons are welcome to attend these counseling sessions.

Group Education

Group education for pregnant and breastfeeding moms is scheduled between individual sessions to provide additional education and support. Dads and other supportive persons are welcome to attend these counseling sessions.

Language Support

Breastfeeding staff have access to Language Interpretation Services which provides worldwide language support.

Pump Loan Program

Breast pumps are recommended for establishing or maintaining milk supply when resolving latch issues, for medical reasons, and for when a mom is separated from her infant to return to work or school (English) or (Spanish). A pump demonstration, education, and supplies can be provided based on need.


Breastfeeding staff link participants to other services outside of your local health department to meet needs, to improve health, and to utilize the resources available in the community.

In accordance with Federal law and U.S. Department of Agriculture (USDA) policy, this institution is an equal opportunity provider.
All materials and information provided are for educational purposes only. As individual situations vary, we strongly recommend that you consult your physician, lactation consultant, or other healthcare provider to discuss the options presented on this website.