A WIC Breastfeeding Peer Counselor is a woman who:
- Shares her enthusiasm for breastfeeding with other women.
- Breastfed her baby and has been a WIC participant.
- Is respectful, honest, dependable, knowledgeable, resourceful, and exhibits cultural competence.
- Provides support before and after the baby is born.
- Explains how breastfeeding helps mothers and babies.
- Shares breastfeeding information with WIC participants.
- Listens to WIC Participants and discusses their needs and concerns related to breastfeeding.
- Helps prevent and handle common breastfeeding concerns.
- Successfully completes the Breastfeeding Curriculum Training.
- Visits WIC Participants at the clinic, hospital, home, or by phone.
Is only a phone call away!
How can I become a Breastfeeding Peer Counselor?
Contact the Breastfeeding Coordinator (in the Local Health Districts tab) closest to your home to learn more about paid Breastfeeding Peer Counselor positions.
Last Updated: November 5, 2025