Awareness Campaign Materials

Below are materials from the Beyond the Blues awareness campaign for anyone working to help people with maternal mental health needs find support. Use the Activation Guide and campaign assets to share social posts, hang posters, or organize events that raise awareness about mental health during pregnancy and the postpartum period. You'll find resources and tools to support outreach in your community.

About the Beyond the Blues Campaign Materials

Beyond The Blues reframes maternal mental health struggles as something that exists on a spectrum — before pregnancy, during it, after it. These experiences can be hard to name and easy to dismiss.

Our creative approach uses warmer colors to convey hope, support, and empowerment, reinforcing the campaign’s positive, encouraging tone. Messaging speaks directly to people experiencing maternal mental health challenges and to their supporters. Because it’s often hard to know what to say or how to help, the campaign provides clear, approachable ways to start those conversations.

We want every person who sees this campaign to know: you don't have to understand it or fix it yourself. You just have to tell someone. There are people who have heard it all before and know exactly what to do. They can help you find a path that works for you. Color can come back.

There’s a lot of life Beyond The Blues.

These activation guides are meant to help you in your communications efforts and sharing our campaign materials in your community.

Communications Activation Guide: Gives an overview of the campaign, campaign assets, and Blue Message Wall Activation

Communications & Key Messages Guide: Provides general and audience specific language to use in press releases, talking points, speech writing, and email communications.

Local Media & Partner Outreach: Includes a templated press release, media advisory, and newsletter/Email blurb.

Social Media Best Practices: Gives tips and pointers in how to best post our social media assets.