VIPTA is a statewide infection prevention and control education collaborative, led by the Virginia Healthcare-Associated Infections Advisory Group. Through partnership, VIPTA curates IPC resources for Virginia’s healthcare, congregate care, and public health settings.
🎆Purple Power: Fighting Antimicrobial Resistance Together
Get ready to go purple! Antimicrobial Awareness Week is November 18–24, 2025, and this year’s theme is “Fighting Antimicrobial Resistance Takes All of Us.” Antimicrobial resistance (AMR) isn’t just a healthcare issue; it’s a One Health challenge that affects people, pets, and our planet. Every reminder, game, or hallway conversation helps keep antibiotics and antifungals working for everyone.
What to Expect:
- Centers for Disease Control and Prevention – U.S. Antibiotic Awareness Week (USAAW) Find ready-to-use social media posts, fact sheets, and talking points to kickstart awareness activities across your organization.
- World Health Organization – World AMR Awareness Week (WAAW) Grab shareable graphics, infographics, and messages to spotlight the global effort against antimicrobial resistance.
- CDC – What Is One Health? See how the health of people, animals, and the environment are all linked and why your daily actions matter beyond the bedside.
How to Use It:
- Go purple! Ask teams to wear purple or decorate breakrooms to spark conversation.
- Host a mini-moment. Share a quick AMR fact in your next huddle or meeting.
- Make it a game. Use ideas from this month’s Cheers for Peers feature, where Whitney Rice created a microbe-matching challenge about bacterial vs. viral infections.
- Spread the message. Share graphics or stories from the WHO or CDC campaigns on your intranet or social media.
- Recognize Purple Champions. Celebrate strong antimicrobial stewardship by giving a Cheers for Peers certificate.
Target Audience: Foundational IPC Education Level
Taking Antimicrobial Stewardship Beyond Hospital Walls: Community Outreach for Smarter Antibiotic Use
In an innovative effort to extend antimicrobial stewardship beyond the hospital setting, Carilion Clinic’s Antimicrobial Stewardship (AMS) team launched a community outreach initiative aimed at educating families about appropriate antibiotic use. Patient expectations play a key role in outpatient antibiotic prescribing. Meaningful conversations between patients and providers around antibiotic necessity are needed.
Carilion aimed to deliver accessible messaging through visually engaging billboards across southwest Virginia, reinforcing public health messages such as “Antibiotics don’t work on viruses” and “Antibiotics aren’t always the answer when you are sick.” Complementary posters in clinic waiting rooms provided patients and families with quick education, addressing common misconceptions about antibiotics for viral infections and raising awareness about potential antibiotic harms.
To further support their youngest patients, the AMS team partnered with a large pediatric practice to distribute “fever care kits” to improve at-home temperature tracking and symptom relief. Each kit contained a thermometer, simple symptom relief items, and an educational bookmark on fever and infections. These tangible resources helped empower caregivers to manage mild illnesses confidently at home and understand when antibiotics and healthcare visits might be unnecessary.
Early feedback from clinicians has been overwhelmingly positive, many of whom reported that these initiatives facilitated more productive conversations with patients about antibiotics. By bringing stewardship principles directly into the community, this is one more way Carilion’s AMS team is helping to reduce antibiotic misuse, slow the development of resistance, and preserve antibiotics’ effectiveness for future generations.
