VIPTA is a statewide infection prevention and control education collaborative, led by the Virginia Healthcare-Associated Infections Advisory Group. Through partnership, VIPTA curates IPC resources for Virginia’s healthcare, congregate care, and public health settings.
Time to Fall in Love with Measles Prevention
This Valentine’s season is a good time to revisit one of infection prevention’s most reliable love stories: the partnership between measles vaccination and early public health response.
In 2025, the United States saw the highest number of measles cases in more than 30 years, with more than 2,200 people sickened and three deaths reported. After decades of progress, measles is once again reminding us why consistent prevention efforts still matter.
What to Expect:
- CDC Measles Cases and Outbreaks: Up-to-date national data on measles cases, outbreaks, and trends.
- MMR Vaccination Coverage Gaps Map: New mapping tools that show where vaccination coverage is lower and where outbreaks are more likely.
- JAMA Patient Page: What Is Measles? A clear, visual overview of measles symptoms and transmission, including images that show how measles rash can appear on different skin tones, supporting inclusive education.
- Measles Myths and Facts Factsheet: A simple, evidence-based handout that helps staff and patients separate common measles myths from facts.
How to use it:
- Build a microlearning moment.
Choose one resource per week to review briefly during staff meetings, huddles, or shift change to reinforce key prevention concepts without adding time burden. - Strengthen onboarding and refreshers.
Incorporate these resources into onboarding or annual education to reinforce measles prevention, vaccination importance, and early response expectations. - Practice vaccine conversations.
Pair the Measles Myths and Facts factsheet with role-play or discussion to help staff practice responding to common questions or misconceptions with clear, evidence-based messages.
This Valentine’s Day, fall back in love with measles prevention and the tools that help keep everyone safer.
Target Audience: Essential IPC Education Level
Reinforcing Healthy Behaviors: A Special Dialysis Christmas Shop at UVA Zions Crossroads
Promoting healthy habits in chronic disease patients can be challenging, but UVA Zions Crossroads Dialysis offers a creative example. Administrative Assistant S.P. and Registered Dietician K.G. planned and led a unique Dialysis Christmas Shop to encourage positive behaviors.
Planning and Participation: The event takes over a year to organize and requires stable staffing, so it isn’t held every year. About 90% of the shop’s items are new, sourced through yard sales, staff donations (often re-gifted), and include practical gifts like blenders, grills, jackets, tools, and children’s presents for grandparents.
Purpose and Pricing: Many dialysis patients have limited incomes, and the holidays can be stressful. Items are priced affordably so everyone can participate. Some patients even share leftover “dialysis dollars” to help others buy special gifts.
Earning ‘Dialysis Dollars’: Starting in September, patients earn ‘dialysis dollars’ by demonstrating healthy behaviors, including:
- Controlling phosphorus levels (monthly measured)
- Managing fluid intake (reviewed by K.G. over 7 treatments)
- Consistently attending dialysis sessions
- Staying for the full treatment time
- Completing an educational crossword puzzle
Patients can earn up to $15, and these dollars cannot be taken away, even if unexpected events occur (hospitalization, surgery, transportation issues). Education is provided on why these behaviors matter.
Impact: Three motivated patients earned the full $15 for shopping, and most of the 44 patients participated. Extra items were raffled off to spread holiday cheer.
This initiative shows that positive reinforcement can bring joy and promote health in a chronic disease community during the holidays.
